I study the role of memory in consumer behavior and marketing decisions. I use interdisciplinary methodological and experimental approaches including computational models using natural language processing, machine learning, and behavioral studies. 

I hold a Ph,D. in Marketing & Psychology from University of Pennsylvania's Wharton School, and a B.A. in Psychology (with Neuroscience and Markets & Management minors) from Duke University. Before starting graduate school, I interned at Deloitte and worked full-time at the Computational Memory Lab, where I continued to bridge practical real-life applications with my experience in human memory.