I study the role of memory in consumer behavior and marketing decisions. I use interdisciplinary methodological and experimental approaches including computational models using natural language processing, machine learning, and behavioral studies. 

I graduated from Duke University in 2016 with a degree in Psychology (B.A.), Neuroscience (minor), and Markets & Management (certificate). Before starting graduate school, I interned at Deloitte and worked full-time at the Computational Memory Lab, where I continued to bridge practical real-life applications with my experience in human memory.

I will be joining Stanford's Graduate School of Business as a tenure-track faculty in Marketing this summer.